Evolving, Creating, and Growing Together

As we get closer to the end of 2025, it’s incredible to look back and see how far we’ve come not just as an events organization, but as a creative, community-driven brand. What started as a mission to build great tournaments has evolved into something much bigger: pro leagues and social events that are producing content, stories, and experiences that capture what makes pickleball so special.

This year, we’ve leaned into upping our game creating, editing, and sharing content that celebrates the people, energy, and culture that is the foundation of the game. It’s been a learning curve, but also one of the most rewarding parts of our journey so far. We’ve had a blast using our voice and finding new ways to connect with the community beyond the court.

Our partnership with The Dink has been a big part of that evolution. Collaborating with a media brand that shares our passion for storytelling and community has opened new doors and challenged us to think bigger. Together, we’re helping push the boundaries of how the sport is seen, covered, and celebrated. The Courted series has added a whole new dimension. Exploring the social side of pickleball. Great music, the energy, new friendships, and the off-court moments have been a reminder of why we started this in the first place. It’s reinvigorated our ambition to keep growing, keep experimenting, and keep making pickleball a place where people come together.

Through it all, one thing hasn’t changed: our ethos of doing fun stuff with our friends and building the community along the way. Every new project, every new idea, every new partnership comes back to that same mission  to make pickleball an asset to the communities we serve.

We’ve got some exciting new things coming in 2026, and we can’t wait to share what’s next. It’s been an amazing year of growth and creativity and the best part is, we’re just getting started.